Cove Brands is a multi-brand consumer operator focused on building and scaling beauty and wellness brands. We run a portfolio of established businesses alongside newer brands with significant growth potential, supported by a disciplined operating model and a long-term approach to brand building.
Our Approach
We believe that enduring consumer brands are built over time — through iteration, judgment, and sustained investment.
Our model is designed to support that reality. We operate a portfolio of steady, profitable businesses alongside brands earlier in their growth journey, allowing us to invest patiently and continuously in the brands we believe in. This structure gives teams the ability to make thoughtful decisions, learn from real-world feedback, and build momentum over multiple product and brand cycles.
Our Brands
We operate a portfolio of consumer brands spanning a range of stages and categories.
The portfolio includes well-established, profitable brands in stable categories, alongside a smaller set of high-growth brands built around strong customer affinity, loyalty, and brand potential within beauty and wellness.
Together, these brands reflect a deliberate balance between durability and ambition.
The Way We Work
Cove is built to give people real ownership and responsibility.
We operate with small teams, clear accountability, and high expectations for execution. Work here is hands-on and impactful — individuals are trusted with meaningful decisions, complex projects, and the opportunity to shape how the business evolves.
