Mindful Growth. 
Sustained Value.

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Cove Brands is a digitally native consumer brands company; combining our passion for great products and operational excellence to profitably scale brands in Beauty, Wellness and Home. We make quality products accessible to everyone, without compromise.

Our Focus

Product Focus:

Ultimately, the only thing that matters is making great products. This belief is at the core of our success and drives everything we do.

Efficient Roots:

Born from start-up origins, we’ve embraced a culture of efficiency and resourcefulness. Staying lean is a key strategy that fuels our growth and agility.

Digitally Native:

As a digitally native company, we’re not just familiar with the online world; we’re at home in it. This digital-first approach informs every aspect of our operations and strategy.

At Cove Brands, whether nurturing our in-house brands or enhancing acquired ones, we believe in the power of simplicity for value creation. By crafting exceptional products and focusing on efficient operations, we consistently deliver outstanding value to our customers and investors.

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